Improving Wellness Through Innovation

Since 1973, Lifeline has continuously developed revolutionary training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance, functional training, recovery, athletic training and yoga.

Lifeline’s mission is to create life-improving wellness opportunities for everyone. As an industry trendsetter in handheld fitness products coupled with best-in-class programming, Lifeline brands offer consumers the essential elements of wellness. Our portfolio of brands includes Lifeline, Rejuvenation, PER4M, Natural Fitness, KettleWorX and HIGHX.

The Innovation Advantage

For us, innovation isn’t a buzzword—it’s a process central to everything we do. That relentless focus on bringing the best in design and functionality to our customers has resulted in consistently successful new product introductions, a product portfolio protected by more than 20 patents, and packaging and merchandising solutions distinguished by the well-informed buying experience they provide for consumers.