Fitness Leader for Over 40 Years
Founded in 1973 by Bobby “Sugar” Hinds with one simple product, his famous beaded jump rope. Known as the “Jump Rope King,” Bobby traveled across the United States promoting the benefits of his perfectly balanced, smooth-action-high-speed rope. He set records, created spectacles and when he wasn’t on Johnny Carson’s Tonight Show, he was jumping alligators in Louisiana. The ambitious founder took his jump rope from a backyard factory to being on the back of 12 million boxes of Wheaties…twice! Over the next 40+ years, Lifeline continued to innovate and revolutionize training tools that define the benchmark in professional grade fitness equipment used for Bodyweight, Progressive Variable Resistance, Athletic Training and Yoga. Lifeline introduced “Pumping Rubber” with resistance training, a new way of strength & rehabilitation resistance as an alternative to weights. Lifeline’s original Jungle Gym started the body weight suspension system movement. Just like 40 years ago when Bobby Hinds invented the first beaded jump rope, Lifeline will continue to lead innovation in functional training products.
Powered by Innovation
Consistent introduction of successful products by focusing on the design and functionality aspects including a portfolio protected by over 20 patents. Lifeline’s continued dedication to defining and developing exclusive exercise tools powered by invention and has made it the leader in product innovation within the functional fitness category.
Premium Design and Quality
For over 40 years, Lifeline’s product development team has designed our products with a focus on user functionality while maintaining commercial grade quality. All our product testing protocols (internal testing & external testing) are in place to ensure the product we develop is not only functional to use, but also results in premium, commercial grade quality product.